The Load Rolling strategy reduces energy consumption by making certain that enough LR loads are always shed to meet a user defined shed amount. The tariff target configured for LR defines this shed amount. No meter is needed for the Load Rolling operation. Loads shed for Load Rolling reduce consumption, and thus lessen the amount that must be shed to meet a Demand Limiting target. An example of a LR application is the control of lights in an indoor parking garage. To save energy, a set of lights might be turned off in an alternating pattern to satisfy a shed amount, yet avoid any permanent dark areas.